Frequently Asked Questions (FAQ's)

Have you been dying to know how we do what we do, well here the answer to some of your more informed questions, anything else just shot us a line Here

Q: How is Jerome Promotions different from other promotion companies?

A: We are one of the oldest and most well-established promotion companies on the market today. No other promotion company is led by someone with the variety of experiences Bill Jerome has. He’s written songs, performed on recordings, produced a number of hit records, and promoted countless singles for artists. His professionalism and ethics show in every aspect of his work. He has developed an honest relationship with both radio and clients over the years. Jerome Promotions will never make false promises to an artist or accept a project we don’t truly believe in.

Q: Now that I've made a CD, what do I do next?

A: The next step is to get airplay. This is where Jerome Promotions comes in. We help you get your CD played on the radio by promoting it to the music directors and program directors of 150 radio stations nationwide.

Q: Can't I just promote my CD myself?

A: No. Music and program directors don't have time to take phone calls from everyone who wants to get their CD played. But Jerome Promotions has the connections and reputation to reach out to stations nationwide. We call over 150 stations across the U.S. to talk to music directors and program directors about new releases of both upcoming and established artists. We let them know when a CD will be sent to them and which cuts have been selected for airplay. When new artists are releasing a single, we give them background on the artist and their music in order to get them interested in listening to the CD and testing it on the air. Our goal is to get them to listen to the cut, test the audience response to it, and get it added to the weekly playlist.

Q: What kind of music do you promote?

A: We promote Top 40, Adult Contemporary, Hot A/C, R&B Crossover and Alternative Crossover.

Q: Who has Jerome Promotions worked with?

A: Jerome Promotions has been helping launch hits for almost thirty years for major labels such as Sony, CBS, Warner Brothers, Interscope, Universal, Island, Columbia, Curb, Epic, Reprise, Capitol and Arista as well as a number of small, independent labels. For a partial list of artists we’ve promoted, see “our track record.”

Q: How long will you promote my single?

A: We promote every single for a minimum of two months, and up to six months depending on the success of the track.

Q: I have a great CD! If I send it out, won't the radio stations just listen to it and play it?

A: No. Since the stations receive over a hundred CD's each month, they don’t listen to every CD that comes across their desk. They literally don't have the time.

Q: Will you promote a CD for anyone willing to hire you?

A: No, absolutely not! First, we listen to it and determine if it will fit into the mainstream radio formats we work with. Then we evaluate whether it has the quality of production and lyrics that the music directors and program directors are looking for. Only then will we take on a project. If we began taking on projects that are of a poor quality just to collect a fee, we would soon lose our credibility with the radio stations and they would no longer talk with us.

Q: How do I know my CD won’t get lost in the mix of all the music your currently promoting?

A: We only promote a few artists at any given time. When we accept new projects, we stagger the promotion list in order to give each artist the individual attention they deserve. We also work around album release dates and tour schedules.

Q: Can you guarantee that I will get my CD played on the radio stations?

A: No one can guarantee you that. If they do, you know they are not reputable. But, again, if we don't think we can get airplay, we don't take on the project.

Q: If there are no guarantees, how will I know once I hire you that you will really call the stations?

A: Every week, we keep you updated with a report that outlines in detail how the stations are responding to your CD, which stations are testing it, which ones have added it to their playlist, how many times it is being played each week, what type of phone calls the station is receiving on your CD and what type of comments listeners are making.

Q: Who actually makes the phone calls to the stations?

A: Bill Jerome, president, personally makes every call to each of the radio stations several times a week. We believe this is the most important part of promoting the CD and we never rely on interns or junior staff for this most important aspect of the radio campaign.

Q: I guess everyone dreams of having a hit CD. What can I realistically expect?

A: Getting your song played on the radio is a great way to find out what listener response is going to be. No one can predict with certainty exactly what response your music will get. But your music can never get response until it gets played. Our goal is to get your song added to a number of playlists on stations through the nation and get you on a national chart.

Q: What do you mean by getting my CD on the charts?

A: Each radio station compiles a weekly playlist that shows what songs they are playing and includes information about new songs and artists they have added and what response they are getting to those new artists. They then send that playlist to major reporting magazines who compile weekly charts rating each single based on responses from the radio stations. Those charts are what the major labels track.

Q: How do I get a major label to notice me?

A: Labels are working just as hard at discovering new artists as you are working at being discovered. They have entire promotion departments devoted to looking for new talent. Those promotion departments talk to the same music directors and program directors at the radio stations that Jerome Promotions talks to every week. When they see a new artist added to a number of radio playlists across the country, they begin asking how to find out more about the artist. That's when the music director or program director of the radio station gets the major label in touch with Jerome Promotions.

Q: Do you actually make the deal with a major label for me?

A: We don’t the make the deal for you but we help facilitate it. Some promoters will take a percentage of your record deal but we don't. Helping a new artist get established with a major label is what Jerome Promotions is all about.